Orange County Innovation Week 2019 is coming 9/16 to 9/20/2019!
Orange County Innovation Week 2019 Track
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Inside Sales Innovation
For This Track and This Track's Events:
Selling as a professional is drastically different today than just 10 years ago. It continues to evolve quickly as new technologies and changes in social dynamics influence how people buy, and therefore, how organizations sell. Inside Sales has been especially affected, as the role of the phone call as a tool to create leads or close business is much less than before. The design and management of an Inside Sales team must be constantly innovated to remain effective. Join us as we discuss new strategies for Inside Sales Innovation in Orange County.
Breaking the Mold in Marketing
Just as Sales leaders scour their social feeds for articles that can help them meet their goals, marketers are consistently being fed a diet of "do this, not that." The challenge here is that because it worked for one company, doesn't mean it will always work for another. Since sometimes following others works and sometimes doesn't, you need to learn when to break the game of follow the leader.
In this short webinar, we'll discuss:
- The sacred cows: Which tactics and strategies really should stay on the list
- The wild cards - 5 tactics with wildly different success rates
- Testing - Remembering the rules of statistics and how they can help or bite you
- The pitch - selling innovation into the finance and leadership team
Garrett Brown and Colin Coggins co-teach “Sales Mindset for Entrepreneurs” at USC’s Marshall School of Business. They met while working as CRO and SVP of Sales, respectively, at Bitium, an enterprise software company they took from startup to acquisition by Google. Individually, they have built and led sales teams across a variety of industries, and they frequently advise and invest in startups. In addition to teaching, they run a consulting and outsourced sales leadership firm where they work
There’s a vital relationship between company strategy and sales messaging that’s crucial to filling your pipeline with high-potential opportunities. The first words spoken to your ideal prospects are the key to building a strong pipeline; yet the choice of these words is usually left up to either junior sales reps or a marketing committee. Your strategy deserves a carefully crafted sales script that leads directly to a steady flow of meetings with qualified prospects.
In this workshop, you’ll develop this all-important core message, condensed to one succinct “breakthrough” sentence, embedded in a scripting structure designed for the toughest conversations: cold calls. And you’ll learn how to apply this breakthrough script to achieve immediate and sustainable success by avoiding the four potential failure points of every first sales conversation. The goal of this workshop is simple: to arm you and your sales team with a sales weapon that works in every targeted conversation to turn strategic intent into predictable results.